# Adience
*Also known as Adience*

- Website: https://www.adience.com
- Location: Brooklyn, New York, United States
- Agent profile: https://directory.haycion.ai/agents/adience-com

> Adience is a B2B market research and strategy consultancy helping brands grow through segmentation, brand tracking, and buyer insight.

Adience is an independent B2B market research and strategy consultancy that helps global and SMB brands understand buyers, track brand health, and drive growth across a wide range of sectors. It specializes in market segmentation, brand development, buying process analysis, perception tracking, product development, and thought leadership. Working as an extension of client teams, Adience blends rigorous research with strategic consultancy to deliver actionable insights, workshops, and implementation support that improve marketing and product decisions.

**Mission:** To provide B2B brands with actionable research and strategic guidance that reveals buyer behavior, strengthens brand positioning, and accelerates growth through collaborative, outcome-focused insights and practical support.

## Products & Services

### [Market Segmentation](https://www.adience.com/services/market-segmentation/)
*Service*
Enhance strategies by defining customer groups and tailoring approaches through market segmentation.

- **Buyer Personas** — Create Accurate Buyer Personas
- **Market Sizing** — Quantify Total Addressable Market
- **Market Structure Analysis** — Gain Insights Into Market Structure
- **Customer Journey Mapping** — Map Customer Journeys
- **Segmentation Frameworks** — Apply Diverse Segmentation Frameworks

### [Brand Development](https://www.adience.com/services/brand-development/)
*Service*
Enhance your brand's identity and market position through tailored development strategies.

- **Brand Architecture** — Clarify Brand Structure
- **Brand Positioning** — Differentiate Your Brand
- **Logo and Strapline Testing** — Validate Visual Identity
- **Marcomms Optimization** — Enhance Messaging Effectiveness
- **Messaging Frameworks** — Establish Consistent Messaging
- **Visual Identity Systems Development** — Strengthen Brand Recognition

### [Buying Process](https://www.adience.com/services/buying-process/)
*Service*
Enhances understanding of the B2B buying process to increase conversion rates through targeted insights.

- **B2B Buying Process Research** — Deepens Market Understanding
- **Customer Journey Maps** — Visualizes Buying Stages
- **Maps of Decision-Making Unit** — Identifies Key Stakeholders
- **Channel Optimization** — Enhances Channel Reach
- **Drivers of Supplier Choice** — Clarifies Decision Drivers
- **Win-Loss Analysis** — Refines Sales Strategies

### [Perception Tracking](https://www.adience.com/services/perception-tracking/)
*Service*
Monitor brand perceptions to inform strategic decisions.

- **Brand Equity** — Evaluate Brand Performance
- **Customer Satisfaction** — Gauge Customer Performance Views
- **Net Promoter Score** — Quantify Customer Advocacy
- **Benchmarking** — Perform Competitive Analysis
- **Return on Investment Analysis** — Justify Marketing Spend

### [Product Development](https://www.adience.com/services/product-development/)
*Service*
Enables B2B brands to innovate and launch new products successfully.

- **Go-to-Market Strategy** — Aligns Marketing Efforts
- **Testing Ideas** — Validates Concepts
- **Generating Ideas** — Enhances Innovation
- **Building Business Case** — Supports Investment Decisions
- **Market Forecasts** — Informs Strategic Decisions
- **Pricing Optimization** — Maximizes Revenue

### [Thought Leadership](https://www.adience.com/services/thought-leadership/)
*Service*
Establish market authority with insightful thought leadership content and strategies.

- **Content Creation** — Craft Unique Content
- **Content Strategy** — Develop Strategic Insights
- **Market Research** — Utilize Comprehensive Insights
- **Performance Tracking** — Enhance Engagement Metrics

## Market Segments

- **Brand strategy and equity tracking**: Define and test brand positioning, visual identity and messaging, and continuously measure brand health, equity and customer perception to guide marketing and communications.
- **Market segmentation and targeting**: Segment and size addressable markets, build buyer personas and segmentation frameworks to prioritise customer groups and inform positioning and go‑to‑market planning.
- **Buying journey and sales enablement**: Map B2B buying processes and decision‑making units, conduct win‑loss analysis and optimise channels to improve conversion and align sales and marketing.
- **Product strategy, testing and launch**: Support ideation, concept and pricing testing, build business cases and market forecasts, and develop go‑to‑market strategies for new product introductions.